Erin’s® Popcorn Debuts Sweet, New Churro Flavor and
New Bold Packaging With Important Nutritional Information
A Crunchy, Decadent and Wholesome Snack Perfect for Summer Picnics, Parties and the Beach!
Algona, Washington (July, 2015) – Erin’s ®Popcorn, announces the debut of the most decadent popcorn ever, Erin’s Churro flavored Popcorn. Erin’s Churro Popcorn is sprinkled with sugar and cinnamon and is truly a “hands-on” dessert. Erin’s Churro Popcorn is made with simple ingredients and only uses premium white corn for popping crunch. The Churro Popcorn has an ethnic and on trend bold flavor profile; and is gluten-free, and like the rest of the line, is made with whole grains and popped from specially grown white premium corn that is hand crafted in small batches.
Additionally, Erin’s Popcorn line has undergone an exciting package redesign that offers an innovative bold look that highlights important product information. The new package design now has easy-to-read product and nutritional information on every bag. The new bags highlight: the Gluten-Free claim; the Whole Grain seal certification by the Whole Grain Council; Erin’s clean, simple ingredients; a calories per cup feature; and important “facts up front” nutritional panels. Not to mention, highlighting the premium white corn that sets Erin’s apart from its competition.
Ready-to-eat popcorn has become the go-to snack for fans of all ages, and is the fastest growing segment in the salty snack category.
The diverse array of Erin’s Popcorn products are making waves with a variety of flavors such as Original, Reduced Sodium, White Cheddar Popcorn and Jalapeno White Cheddar as well as the robust and decadent new ethnic flavor, Churro popcorn. The Erin’s line of products are all gluten-free, have whole grains and are made with simple ingredients. The Original and Reduced Sodium Popcorn also offer a good source of fiber and offer a better for you option.
“Popcorn is a Better for You Snack, both filling and delicious,” said Jeff Leichleiter, Vice President and General Manager of Tim’s Cascade Snacks. “Our new product and packaging reflects the current trend of eating simple, clean, BFY foods, as well as offering a range of flavor options that align with several consumer trends. The new Churro popcorn is a sweet and savory option that can serve as a snack or a dessert; and we are confident it will fly off shelves.”
Erin’s ® Popcorn is available in grocery stores or can be purchased online at www.timschips.com
About Erin’s Popcorn
Before the days of environmental awards, green movements, and higher energy costs, Tim's Cascade Snacks, manufacturer of Erin’s Popcorn, was aware of its role on this planet. Since the company's inception in 1986, Tim’s Cascade has used less, reused more, and recycled — everyday. Tim’s Cascade Snacks commitment to the environment has not gone unnoticed. Instead of just meeting regulations, the company has exceeded them. In 1993, 1994, and 1995, Tim’s Cascade received pollution prevention, recycling, and water conservation awards and in 2001, was honored with the Environmental Excellence Award of the Decade.
About Pinnacle Foods Inc.:
In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is ranked on Fortune Magazine's 2014 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf-stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 13 major categories in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® and Vlasic Farmer’s Garden® shelf-stable pickles, Wish-Bone® and Western® salad dressings, Mrs. Butterworth's® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrées, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.
